WWE Headquarters gets a makeover with the installation of the new WWE logo.

STAMFORD, Conn. – WWE today announced it has officially changed its corporate logo to convey a more contemporary, bold and powerful image while maintaining the iconic “W,” which has been a part of the company’s long-storied history. The logo, originally designed for WWE Network, will become the beacon of sports-entertainment and will represent the brand as it continues to bring together a passionate, diverse and global fanbase with a unique blend of live action, excitement and drama.

Exclusive photos: WWE Chairman Mr. McMahon raises new WWE logo

“We are excited to launch a new logo that reflects the evolution and future of WWE’s global brand,” said Chief Brand Officer Stephanie McMahon. “While we usher in a new iconic brand identity, WWE’s best-in-class entertainment, which has stood the test of time for the past 50 years, will continue to reward our fans’ passion with our exciting blend of unique characters, incredible athleticism and engaging storylines.”

The new logo was unveiled on Twitter today by Vince McMahon, Chairman & Chief Executive Officer, WWE, at the company’s headquarters in Stamford, Conn. Fans will begin to see it during SummerSlam, this Sunday, August 17, live on WWE Network and pay-per-view as the logo is rolled out across all platforms including live and televised entertainment, consumer products, digital media and WWE Studios.

Raising the new official @WWE logo. #ThenNowForever #WWENetwork #9.99 pic.twitter.com/Y3qvHXkiNO

— Vince McMahon (@VinceMcMahon) August 15, 2014