New York, NY – 2K today unveiled the "WWE 2K14" cover art featuring WWE Superstar Dwayne “The Rock” Johnson. The official reveal took place during Monday Night Raw and showcased cover artwork designed in partnership with The People’s Champion himself. The cover art reflects The Rock’s physicality and signature in-ring pose. To further celebrate, 2K recently launched a  consumer contest for the opportunity to create alternate cover artwork to be included with retail copies of "WWE 2K14."

Enter 2K's Cover Art Contest! | Watch the all-new WWE 2K14 trailer

“I am exceptionally grateful to be chosen for the cover of 'WWE 2K14' and serve as the first cover Superstar under 2K’s leadership,” said The Rock, one of the most recognizable Superstars in WWE history.  “I want the cover of WWE 2K14' to electrify the people. I want the artwork to stand out and set a new standard for all WWE video games from 2K, both today and in the future.”

Widely considered one of the greatest WWE Superstars of all time, The Rock – a third-generation competitor who followed in the footsteps of his father and grandfather – rose to mainstream fame in both tag team and singles action during the late 1990s as part of WWE's highly regarded “Attitude Era.” His impressive resume currently boasts eight reigns as WWE Champion, in addition to several reigns as WCW Champion, Intercontinental Champion and WWE Tag Team Champion. In recent years, The Rock returned to WWE and spurred several historic moments, including a victory on January 27, 2013, over CM Punk at Royal Rumble to win the WWE Championship – his first WWE Title reign in over a decade.

“'WWE 2K14' represents a new era of the renowned WWE video game franchise, combining signature gameplay with 2K’s commitment to authenticity,” said Chris Snyder, Senior Director of Marketing at 2K. “The Rock epitomizes a 2K cover Superstar. His credentials are world-class, and that is something we aspire to capture on both the cover and in the video game.”

2K recently announced an original cover artwork contest, where one lucky consumer will have his or her artwork immortalized as an alternate cover distributed inside 'WWE 2K14' retail copies. To submit contest entries, consumers will use Twitter to promote their images, with the hashtag #WWE2K14Cover included in their tweets. No purchase necessary. Currently open to legal residents of the 50 U.S. states and D.C., at least 18 years of age.  Contest ends at 11:59:59 p.m. ET on July 23, 2013.  Void where prohibited. Subject to the official rules, located at wwe.2k.com/covercontest. A similar contest is also planned for Europe, with details to follow shortly.

2K’s lineup of premier sports simulation titles expands with the company’s first release in the renowned WWE video game franchise, "WWE 2K14." Developed by Yukes for Xbox 360 games and entertainment system from Microsoft and PlayStation3 computer entertainment system, "WWE 2K14" is positioned to be the most electrifying, authentic and comprehensive WWE video game experience to date. "WWE 2K14" is not yet rated by the ESRB and is currently scheduled for release on October 29, 2013, in North America and November 1, 2013, internationally.