Moments that defined the Attitude Era: photos
In the late 1990s, the very essence of pop culture began to shift. As the WWE Universe clamored for an edgier product, Raw began to morph into must-see television as the New Generation became the revolutionary Attitude Era. Check out these photos featuring the most definitive moments of WWE's most infamous period.
March 26, 2001: The Monday Night War come to a close as Vince McMahon announces he's purchased WCW ...
... and Shane McMahon swoops in to inform his father that HE purchased WWE's once-mighty competitor.
Feb. 14, 1999: Big Show makes a huge debut during the Steel Cage Match between "Stone Cold" Steve Austin and Mr. McMahon. The World's Largest Athlete errs by tossing Austin into the cage, leading to "The Rattlesnake's" win.
March 2, 2000: Hardcore Champion Crash Holly tells Lilian Garcia he will defend the title 24/7, so long as a sanctioned WWE ref is present.
Holly's bold declaration leads to run-ins with dozens of title-hungry Superstars at bizarre locales, including The Mean Street Posse's ambush of Holly in his hotel room.
Oct. 12, 1998: "Stone Cold" Steve Austin lines up the spout of a cement truck over a prized Corvette from Mr. McMahon's collection of luxury rides.
