The Sports Business Journal hosts the 10th Annual 2012 IMG Sports Marketing Symposium.
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The event is held at the Crowne Plaza Hotel in Times Square in New York City.
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John Cena joins the symposium to talk about the importance of social media in WWE.
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Cena invites the symposium attendees, which included decision-makers from companies that sponsor sports and entertainment properties, to a networking reception hosted by WWE.
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Cena meets symposium attendees at the Crowne Plaza.