In keeping with Daniel Bryan's eco-friendly priorities, "The Planet's Champion" debuted a new, sustainable variation on the WWE Championship.
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When John Cena won the WWE Championship, the then-Doctor of Thuganomics added his own personal touch to the title with a complete overhaul and a spinning centerpiece.
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During Edge's rivalry with Cena, The Rated-R Superstar put his own "spin" (so to speak) on the same design.
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Before Cena was World Champion, he brought a similar sensibility to the United States Title as well.
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At the height of "Stone Cold" Steve Austin's dominance, he recreated the WWE Title in his own image by implementing the design of a smoking skull.
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The Ultimate Warrior was known for changing the color of the championships he won. His Intercontinental Title was notable for its distinct yellow leather.
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While LayCool defended the Women's Title under the "Freebird Rule," they literally split the championship between them by breaking it in two and each carried one half to the ring.
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Team LayCool
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The Ultimate Warrior continued to redesign his titles while he was WWE Champion, boasting a color of both blue ...
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... and white.
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In one notorious piece of WWE lore, a custom title design was commissioned for The Rock's reign as WWE Champion. The title was completed as requested, but never appeared on WWE programming.