After Adam Cole declines to show up for a face-to-face, His Purple Highness finds himself in the crosshairs of The Prince. Catch WWE action on WWE Network, FOX, USA Network, Sony India and more.

A video message from Adam Cole made it clear that the NXT Champion had no intentions of confronting The Velveteen Dream this week.

Having grown impatient with The Panama City Playboy ducking him, Velveteen Dream stepped to the podium atop the NXT stage to issue a heated response. But when he called Cole "arguably the greatest NXT Champion of all time," he made himself another enemy: Finn Bálor.

The Prince, a former NXT Champion as well, joined Dream on the stage and warned him about what might happen the next time he disrespected Bálor. But His Purple Highness took the situation one step further, challenging him to a bout next week.