Acknowledge Roman Reigns with the brand new Snap AR Lens at WrestleMania Axxess

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Acknowledge Roman Reigns with the brand new Snap AR Lens at WrestleMania Axxess

March 31, 2022

In celebration of WrestleMania, which streams live on April 2 and 3 at 8 p.m. ET/5 p.m. PT exclusively on Peacock in the United States and WWE Network everywhere else, WWE is partnering with Snap Inc.’s creative studio Arcadia to create a new Snapchat AR Lens featuring Universal Champion Roman Reigns, as first reported by Adweek.

The Snapchat AR Lens for WrestleMania will show a 3D model of Roman bursting out of a 2D billboard. It will be unveiled at WrestleMania Axxess on Saturday, April 2, in Dallas.

Fans will be able to unlock the AR experience by scanning the Snapcode on the billboard.

The AR experience will also include a “Shop Now” call-to-action, linking to Roman’s Needle Mover t-shirt on WWEShop.com.