WWE Chief Brand Officer Stephanie McMahon and WWE Superstar John Cena will be guest speakers at this year's Cannes Lions International Festival of Creativity on June 23 in Cannes, France.

McMahon and Cena will be speaking about WWE's evolution and how to keep audiences engaged for more than 50 years. They will discuss WWE's growth from revolutionizing pay-per-view in the 1980s, to launching WWE Network and keeping the WWE Univserse involved while simultaneously expanding reach and viewership.

Excited to be speaking at @Cannes_Lions with @JohnCena about how @WWE has kept audiences engaged the past 50 years! pic.twitter.com/WkSQNUNmoe

— Stephanie McMahon (@StephMcMahon) June 10, 2016